We pride ourselves on our understanding of general consumer behaviour, from the 3 second rule to key decision influencers. But when it comes to specifics about an individual product or range, it can be hugely beneficial to learn more. Not only that, as a supplier letting retailers know that you’re paying attention can be invaluable. Research is a useful tool – and essential to some projects.
Quantitative Research is used to assess an issue by way of generating numerical data or data that can be transformed into useable statistics. It is used to quantify attitudes, opinions, behaviours, and other defined variables. Results are drawn from a large sample size.
Data collection methods include Surveys and Polls. We can conduct these digitally or by traditional means.
Qualitative Research is primarily exploratory research. It is used to gain an understanding of underlying reasons, opinions, and motivations. It provides insights into problems or helps to develop ideas or hypotheses for informed development of your project.
Methods we use include focus groups (group discussions), individual interviews , and participation/observations. The sample size is usually small, and respondents are specially selected to fulfil an agreed demographic.
As an additional service we can create edited films or voxpops of discussion groups or interviews. As well as providing an easily accessible record of your research these enliven a proposal or presentation, as well as adding substance.