We work on both printed and digital PR and have different approaches to both to maximise exposure.
It is important to know who is relevant, and likely to give airtime or column inches to your product. The first impression is key. It is essential to put together an engaging press pack, something that demands attention. Our creative background comes in handy here, for each PR project we strive to produce something innovative and exciting.
As with all multi-channel campaigns, PR works especially well when combined with other channels, so its important for us to follow up successful PR with social media exposure.
When we were given the near impossible task of marketing sprouts, we employed this tactic and managed to get celebrities including Hugh Fearnley-Whittingstall, Albert Roux and Raymond Blanc to donate some sprout based recipes. We figure, if we can do it for sprouts, we can do it for anything.